The Fux Library of Knowledge
How to Communicate Value with a Good Offer
As an agency, one of the most important aspects of our work is the ability to effectively communicate the value of our services to potential clients. This is where the concept of an offer comes in. An offer is essentially a proposal that outlines the specific services and benefits that...
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How to Survive After The Removal of Third-Party Cookies
User privacy has taken some grand leaps in the last decade. The introduction of GDPR, Apple restricting apps tracking abilities, and Google announcing it will be phasing out third-party cookies in the second quarter of 2024. With third-party data slowly completely being removed how will companies acquire audiences and fill...
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6 Steps to Creating the Perfect Marketing Strategy
Growth requires a plan. It's a simple fact without a plan there's no organization and there's no progress. Your team needs to be on the same page day in, and day out. A plan is the most efficient way to achieve that.
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Maximizing the Effectiveness of Your Google Ads with Extensions
As a Google Ads agency, we understand the value of this platform in driving traffic and conversions for our clients. One way we help our clients improve the effectiveness of...
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7 Tips for Creating High Conversion Landing Pages
A couple of days ago I wrote a post about creating high-converting landing pages. Today I will further expand on that and provide you with seven tips that are sure...
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How to Design a High-Converting Landing Page
Having a general website for your company is great, it allows you to present your business and what you offer. Most websites will have anywhere from three to tens or...
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4 Ways Heatmaps Can Increase eCommerce Conversion Rates
Having low eCommerce conversion rates can be frustrating especially if you don’t know why. That’s where the power of heat maps comes in. There are many reasons why your store...
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How to Survive After The Removal of Third-Party Cookies
User privacy has taken some grand leaps in the last decade. The introduction of GDPR, Apple restricting apps tracking abilities, and Google announcing it will be phasing out third-party cookies...
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Agency or Freelancer – Which is Better for Outsourcing?
More and more businesses are starting to realize that outsourcing work is safer, cheaper, and faster than hiring a new employee in the beginning. However, which do you use? Freelancers...
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7 More Ways to Optimize Your Google Ads Like a Pro
If you read yesterday’s post you would know that I talked about 6 different methods for optimizing your Google Ads. Today I will show you another 7 battle-tested methods to...
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6 Ways to Optimize Your Google Ads Like a Pro
Even though Google has some pretty powerful machine learning algorithms, leaving it to figure it all out on its own can lead to a lot of money wasted. You can...
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Micro Conversions vs Macro Conversions
We’ve talked a lot about touchpoints and funnels on this blog and it’s what marketing is all about. I haven’t mentioned though that in between each of your funnel stages...
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Why Sales and Marketing Need to Work Hand in Hand
Previously marketing and sales had nothing to do with one another. Salesmen would hunt sales and marketers would gather demand and attention. However, in our consumer-driven environment, the two need...
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