The Fux Library of Knowledge

How to Communicate Value with a Good Offer

As an agency, one of the most important aspects of our work is the ability to effectively communicate the value of our services to potential clients. This is where the concept of an offer comes in. An offer is essentially a proposal that outlines the specific services and benefits that...

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How to Survive After The Removal of Third-Party Cookies

User privacy has taken some grand leaps in the last decade. The introduction of GDPR, Apple restricting apps tracking abilities, and Google announcing it will be phasing out third-party cookies in the second quarter of 2024. With third-party data slowly completely being removed how will companies acquire audiences and fill...

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