How to Communicate Value with a Good Offer
As an agency, one of the most important aspects of our work is the ability to effectively communicate the value of our services to potential clients. This is where the concept of an offer comes in. An offer is essentially a proposal that outlines the specific services and benefits that a business is offering to […]
Maximizing the Effectiveness of Your Google Ads with Extensions
As a Google Ads agency, we understand the value of this platform in driving traffic and conversions for our clients. One way we help our clients improve the effectiveness of their campaigns is by using extensions. In this post, we’ll discuss what extensions are, the different types available, and the benefits of using them in […]
7 Tips for Creating High Conversion Landing Pages
A couple of days ago I wrote a post about creating high-converting landing pages. Today I will further expand on that and provide you with seven tips that are sure to increase your conversion rates. Landing pages are product/service-specific pages that you drive traffic to rather than your homepage. These give visitors fewer options and […]
How to Design a High-Converting Landing Page
Having a general website for your company is great, it allows you to present your business and what you offer. Most websites will have anywhere from three to tens or even hundreds of pages. The ability to show all of your products or services in one area, great right? Well not necessarily. Have you heard […]
4 Ways Heatmaps Can Increase eCommerce Conversion Rates
Having low eCommerce conversion rates can be frustrating especially if you don’t know why. That’s where the power of heat maps comes in. There are many reasons why your store isn’t seeing higher conversion rates, here are a couple: CTA buttons not clearly visible Distracting design and/or content Complicated or long checkout form Confusing conversion […]
How to Survive After The Removal of Third-Party Cookies
User privacy has taken some grand leaps in the last decade. The introduction of GDPR, Apple restricting apps tracking abilities, and Google announcing it will be phasing out third-party cookies in the second quarter of 2024. With third-party data slowly completely being removed how will companies acquire audiences and fill their funnel? What is third/first-party […]
Agency or Freelancer – Which is Better for Outsourcing?
More and more businesses are starting to realize that outsourcing work is safer, cheaper, and faster than hiring a new employee in the beginning. However, which do you use? Freelancers or Agencies? Early on in your business, you can easily manage all aspects on your own. But once your company starts to grow you’ll quickly […]
7 More Ways to Optimize Your Google Ads Like a Pro
If you read yesterday’s post you would know that I talked about 6 different methods for optimizing your Google Ads. Today I will show you another 7 battle-tested methods to get more sales with your Google Ads. 1. Use Location Targeting When traveling through European countries you’ll notice how fast cultures change. Just traveling a […]
6 Ways to Optimize Your Google Ads Like a Pro
Even though Google has some pretty powerful machine learning algorithms, leaving it to figure it all out on its own can lead to a lot of money wasted. You can have the best copy, images, landing page, and audience list, but still, not be profitable. Finding consistent success with Google Ads can be frustratingly difficult […]
Micro Conversions vs Macro Conversions
We’ve talked a lot about touchpoints and funnels on this blog and it’s what marketing is all about. I haven’t mentioned though that in between each of your funnel stages there’s a whole other smaller funnel. These funnels consist of all the actions users take that eventually get them through to the next stage. Now […]