Why Sales and Marketing Need to Work Hand in Hand

Previously marketing and sales had nothing to do with one another. Salesmen would hunt sales and marketers would gather demand and attention. However, in our consumer-driven environment, the two need to work together to achieve the best results.  Research by MarketingProfs even shows that companies that have aligned sales and marketing will see 36% higher […]

Why Every Company Needs a Defined Sales Funnel

A sales funnel, sometimes called a marketing funnel, is a visual representation of the journey each customer takes before buying. This will include everything from awareness all the way to the actual conversion. Why is having one important? A sales funnel in other words is a layout for your marketing touchpoints and at what stage […]

6 Steps to Creating the Perfect Marketing Strategy

Growth requires a plan. It’s a simple fact without a plan there’s no organization and there’s no progress. Your team needs to be on the same page day in, and day out. A plan is the most efficient way to achieve that.

What is Performance Marketing?

Performance marketing is the use of paid advertising tools. This marketing effectively gets your brand in front of new audiences.