Previously marketing and sales had nothing to do with one another. Salesmen would hunt sales and marketers would gather demand and attention. However, in our consumer-driven environment, the two need to work together to achieve the best results. Research by MarketingProfs even shows that companies that have aligned sales and marketing will see 36% higher […]
A sales funnel, sometimes called a marketing funnel, is a visual representation of the journey each customer takes before buying. This will include everything from awareness all the way to the actual conversion. Why is having one important? A sales funnel in other words is a layout for your marketing touchpoints and at what stage […]
Growth requires a plan. It’s a simple fact without a plan there’s no organization and there’s no progress. Your team needs to be on the same page day in, and day out. A plan is the most efficient way to achieve that.
Performance marketing is the use of paid advertising tools. This marketing effectively gets your brand in front of new audiences.
What if I told you there was a way to create urgency in purchasing your product without them even clicking on your page? Sounds too good to be true right? Customers having an urgency to buy your product before even seeing it. Crazy.
Every ecommerce store’s favorite time of the year is coming with the first notable days being Black Friday and Cyber Monday. With the economy in a downward spiral and consumers spending less, every part of your product page needs to be perfect.
Many businesses rose to success relying only on SEO and ranking high, however, is it still possible?