4 Ways Heatmaps Can Increase eCommerce Conversion Rates
Having low eCommerce conversion rates can be frustrating especially if you don’t know why. That’s where the power of heat maps comes in. There are many reasons why your store isn’t seeing higher conversion rates, here are a couple: CTA buttons not clearly visible Distracting design and/or content Complicated or long checkout form Confusing conversion […]
How to Survive After The Removal of Third-Party Cookies
User privacy has taken some grand leaps in the last decade. The introduction of GDPR, Apple restricting apps tracking abilities, and Google announcing it will be phasing out third-party cookies in the second quarter of 2024. With third-party data slowly completely being removed how will companies acquire audiences and fill their funnel? What is third/first-party […]
10 Ways You Should Be Optimizing Your Product Pages for Black Friday
Every ecommerce store’s favorite time of the year is coming with the first notable days being Black Friday and Cyber Monday. With the economy in a downward spiral and consumers spending less, every part of your product page needs to be perfect.
Why SEO Is Not Good Enough Anymore
Many businesses rose to success relying only on SEO and ranking high, however, is it still possible?