4 Ways Heatmaps Can Increase eCommerce Conversion Rates

Having low eCommerce conversion rates can be frustrating especially if you don’t know why. That’s where the power of heat maps comes in. There are many reasons why your store isn’t seeing higher conversion rates, here are a couple: CTA buttons not clearly visible Distracting design and/or content Complicated or long checkout form Confusing conversion […]

How to Survive After The Removal of Third-Party Cookies

User privacy has taken some grand leaps in the last decade. The introduction of GDPR, Apple restricting apps tracking abilities, and Google announcing it will be phasing out third-party cookies in the second quarter of 2024. With third-party data slowly completely being removed how will companies acquire audiences and fill their funnel? What is third/first-party […]