How to Communicate Value with a Good Offer

As an agency, one of the most important aspects of our work is the ability to effectively communicate the value of our services to potential clients. This is where the concept of an offer comes in. An offer is essentially a proposal that outlines the specific services and benefits that a business is offering to […]

How to Survive After The Removal of Third-Party Cookies

User privacy has taken some grand leaps in the last decade. The introduction of GDPR, Apple restricting apps tracking abilities, and Google announcing it will be phasing out third-party cookies in the second quarter of 2024. With third-party data slowly completely being removed how will companies acquire audiences and fill their funnel? What is third/first-party […]

Agency or Freelancer – Which is Better for Outsourcing?

More and more businesses are starting to realize that outsourcing work is safer, cheaper, and faster than hiring a new employee in the beginning. However, which do you use? Freelancers or Agencies? Early on in your business, you can easily manage all aspects on your own. But once your company starts to grow you’ll quickly […]

Micro Conversions vs Macro Conversions

We’ve talked a lot about touchpoints and funnels on this blog and it’s what marketing is all about. I haven’t mentioned though that in between each of your funnel stages there’s a whole other smaller funnel. These funnels consist of all the actions users take that eventually get them through to the next stage. Now […]

Why Sales and Marketing Need to Work Hand in Hand

Previously marketing and sales had nothing to do with one another. Salesmen would hunt sales and marketers would gather demand and attention. However, in our consumer-driven environment, the two need to work together to achieve the best results.  Research by MarketingProfs even shows that companies that have aligned sales and marketing will see 36% higher […]